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2018 05 / How to transform in "New Retail" landscape?


"New Retail" is a global trend that many business leaders are well aware of its strategic importance but few of them have a concrete plan on how to put it in action yet.

This seminar provided practical steps to execute the plan:

1. Customer data footprint tagging and unification: how to turn your "anonymous" potential customers on your website into known ones and turn them into customers

2. Contextualized experience-driven customer engagement

3. "All Omni-channel experiences use multiple channels, but not all multi-channel experiences are omni-channel." Why this understanding makes or breaks the New Retail program