"New Retail" is a global trend that many business leaders are well aware of its strategic importance but few of them have a concrete plan on how to put it in action yet.
This seminar provided practical steps to execute the plan:
1. Customer data footprint tagging and unification: how to turn your "anonymous" potential customers on your website into known ones and turn them into customers
2. Contextualized experience-driven customer engagement
3. "All Omni-channel experiences use multiple channels, but not all multi-channel experiences are omni-channel." Why this understanding makes or breaks the New Retail program