Nowadays, from business to consumer, every eye is on customer experience. The reason is simple. Customer experience has become the decisive factor in gaining and retaining customers. In fact, according to a PwC survey, consumers are willing to pay up to 16% more for better customer experience.
So, what do app animators have to do with this? Great animations can get you a long way in delivering mobile app experiences that feel and behave flawlessly for your customers and end-users. They are a key element to making your app more user-friendly and delightful. Customers often find that animations help to make apps more intuitive. They increase the control of users over what they want to achieve, and they provide a faster, more convenient navigation. So deliver a delightful experience, as recent studies show that users, having experienced convenient and tasteful animations, tend to go back to the app.
When designing an app, there are several types of animations you can use to take your user experience to the next level. Some of the most common types include:
Giving feedback. Animations can direct the user’s attention to what the app is doing, so they would clearly understand the effects of their actions.
Educating users on how to use the app. Animations can introduce contextual suggestions, such as explaining the most common operations with hints on gestures and touch interactions.
Establishing relationships. Animations can clarify the hierarchy of elements and the relationship between them, for example, using 3D animations to convey parent-child relationships between elements. With natural navigation transitions, animations can prevent blindness to the change of state in the app.
Changing how delays are perceived. Entertaining animations can convey progress of the user’s request can make wait times feel shorter.
Preventing errors. Animations can assist the end-user in successfully interacting with the application, highlighting any errors and signaling associated alerts through contrasting animations and colour transitions.
Building Great Animations with Low-Code
OutSystems already provides many animations out-of-the-box: screen navigation controls, feedback messages, and loading screens as well as screen content updates. These already go a long way in providing standard type animations and transitions. So, if you’re familiar with OutSystems, you might already have heard of OutSystems UI.
The OutSystems UI Framework provides UI patterns for web and mobile applications and beautiful, responsive screen templates that have already been built in for you to use and customize.
Now, many OutSystems UI patterns already come with built-in animations. This way, OutSystems can construct abstract CSS concepts, allowing anyone to create animations with low-code. But you can always add your custom code to provide an extra level of animations.
OutSystems UI can construct concepts like animation sequences in appearing elements, or add touch interactions to any widget on the screen. While these lower level elements allow you to compose many different types, we’re wrapping up the most complex animation in a library of low-code patterns that you can use to push the boundaries of what you can do
This blog post is an adaption of an article by OutSystems. To read the original article, click here. https://www.outsystems.com/blog/posts/smooth-animations-low-code/