Tealium and Leanplum Form Strategic Partnership to Unify Data and Campaign Orchestration

Updated: 6 days ago

By utilizing both Tealium’s and Leanplum’s solutions, businesses are able to break information silos, tap expansive reservoirs of customer data, and infuse that same data into more precise mobile campaigns. Brands can then hone in on key insights, highlighting drivers of user actions and, with those insights, further optimize campaign orchestration and delivery.


"At Tealium, we've always believed strongly in the power of a well-integrated tech ecosystem. When tech vendors go the extra mile to properly integrate and strive for the art of the possible, everybody wins," said Mike Anderson Founder and CTO at Tealium. "We're thrilled to couple our unified customer data solutions with Leanplum's engagement platform allowing brands to effectively engage their customers and drive conversion."


"Our partnership and out-of-the-box integration with Tealium underscores our commitment to our customers' success," said Kate FitzGerald president and CRO of Leanplum. "Enabling our customers to improve their mobile campaigns with data from the web and other off-line sources is a clear example of one plus one is more than two."


Tealium’s AudienceStream Customer Data Platform (CDP) and EventStream API Hub, combined with Leanplum’s mobile marketing and optimization platform, Campaign Composer, enable businesses to easily synchronize user data across platforms to increase campaign personalization and maintain a consistent record of customer interaction.


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