Hong Kong Housing Society
Salesforce & Laputa help Housing Society to establish a systematic CRM approach
Benefits
#1 Centralized system can allow corporate sales data, membership profile and campaign’s performance tracking in real time.
#2 There is a better control on all aspects of the operation from membership recruitment to event management.
#3 Users can instantly access Salesforce CRM via Mobile, anytime, anywhere.
#4 Real time reports & dashboards enable them to understand the operation and marketing activities better for better decision making.
Background
Hong Kong Housing Society is a non-government organization aiming to serve the needs of the Hong Kong community in housing and related services. We strive to be a world-class housing solution provider and innovator with leadership in quality, value for money and management.
Industry
NGO
Products
Salesforce Sales Cloud
Countries Covered
Hong Kong
Challenges
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There was a fragmented system and data is only recorded in Excel.
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There was lack of visibility of housing Project and Unable to manage campaigns or events effectively by members log.
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Management of hotline calls were not systematic enough.