Maxim's

Salesforce and Laputa help Maxim’s to better manage its business with CRM
 
Benefits
#1 With Salesforce, there is a single view on sales data by integrating CRM with existing business applications and systems without hampering normal operations, which facilitates a better business control
#2 There is a better estimation on Sales Forecast for different brands and products, with the Salesforce functions of Sales lead
#3 The account and contact management becomes more user-friendly, centralized and standardized, which is easier for management
 
Background 
Hong Kong Maxim’s Group is a leading food & beverage company comprising of Chinese, Asian and European Restaurants, quick service restaurants, bakery shops and institutional catering, while providing a range of festive products, including the award-winning Maxim’s Mooncakes
 
Industry
Retail/Consumer Goods/Food & Beverage
 
Products
Salesforce Sales Cloud
 
Countries Covered
Hong Kong
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Challenges
There was a Low level of control on sales performance and efficiency.
The data storage processes were very complicated.
There was a Fragmented view of sales forecast and performance data.