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Salesforce and Laputa help Maxim’s to better manage its business with CRM



#1 With Salesforce, there is a single view on sales data by integrating CRM with existing business applications and systems without hampering normal operations, which facilitates a better business control

#2 There is a better estimation on Sales Forecast for different brands and products, with the Salesforce functions of Sales lead

#3 The account and contact management becomes more user-friendly, centralized and standardized, which is easier for management



Hong Kong Maxim’s Group is a leading food & beverage company comprising of Chinese, Asian and European Restaurants, quick service restaurants, bakery shops and institutional catering, while providing a range of festive products, including the award-winning Maxim’s Mooncakes



Retail/Consumer Goods/Food & Beverage



Salesforce Sales Cloud


Countries Covered

Hong Kong


  • There was a Low level of control on sales performance and efficiency.

  • The data storage processes were very complicated.

  • There was a Fragmented view of sales forecast and performance data.

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