Tag Management

Why Tag Management is important to you?


In the past 20 years, marketers have seen an explosion in the number of digital marketing tools available to them.  While they now have nearly unlimited choice in the number of solutions they can use to engage new customers, they are also increasingly bedeviled by the management of all these sophisticated applications.

Data accuracy – After years of new tags and changing technologies and website redesigns and app redeployments, many companies are now left with a bundle of band-aids that is nearly impossible to manage and is almost certainly costing the companies in efficiency, governance, performance and ultimately, accuracy in your resulting data sets.

Data Fragmentation – Data everywhere is the norm of most of the companies. Very few of them have policies in place covering what data can and cannot be moved to such systems nor how the data stored on them should be secured and protected. These silos create data fragmentation and limit your ability to engage your customers.

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How Tag Management help you?

Improved Customer Experiences and Better ROI

Connected organizations know their customers, identify untapped opportunities, and deliver incredible customer experiences

Minimize IT dependence & Increase Your Efficiency

Tag management solution allows your company to have very different, more streamlined, and more efficient conversations with your agency, IT department or “web guy.”

When you’re working with multiple tags for multiple solutions across multiple web properties and multiple platforms, just having all of these tags and rules available in one single place can provide enormous benefit.

Tag Management Facilitates Governance

When marketers and IT departments and agencies and consultants all have free reign over what tags to slap into the various areas of your digital footprint, the only certainty as time goes on is utter chaos.
Managing tags from a single solution provides a foundation for control, compliance, and overall good governance. Often, we find that putting a Tag Management System in place is a catalyst for organizations to put in place formal digital intelligence and change control boards and centralize ownership, processes, and procedures around data collection.


Tag management systems can help your pages load faster, and faster loading pages have been proven time and time again to lead to good things all around.

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