When it comes to launching successful personalization strategies that exceed customer expectations, it is crucial that organizations focus more on people, and less on campaigns. While most brands have set their minds to leveraging Campaign Orchestration to enable data personalization, the secret weapon to really connecting data between multiple teams, tools, and technologies is Customer Data Orchestration.
Confused as to what each approach is? And why one is more impactful for your business than the other? We don’t blame you as both approaches aim to capture and synchronize customer data across multiple technologies, and both hope to deliver more relevant and personalized experiences for customers. Join Chris Slovak, Tealium’s VP of Global Solutions, in his webinar on the distinctions between the two that can make or break your marketing and sales strategy.
For more information, click on this link. https://www.brighttalk.com/webcast/13481/352649/deliver-more-personalized-real-time-relevant-customer-experiences
